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Indocare started its work in 1988. Starting from a distributor of transparent soap, Indocare continues to develop into a company producing various health supplement products and body care products that always prioritizes innovation to produces products that are safe and have high performance. Indocare is one of six Ester-C distributors in the world and was also the pioneer who introduced Ester-C to consumers in Indonesia in 1991 with the 'Total Image' brand. Not long after, Indocare also launched the Ester-C product under the brand name "Holisticare". Now, Holicare has growth to become the most prominent Ester-C brand in Indonesia and has been marketed in various other countries in Asia, especially Southeast Asia.

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