Job Responsibilities:

Develop comprehensive marketing strategies and campaigns to promote our IT training programs, targeting professionals, students, and businesses seeking to upskill or reskill their workforce.
Create engaging content for various marketing channels, including but not limited to websites, social media, email campaigns, and print collateral, that effectively communicates the value and benefits of our training offerings.
Collaborate with the Business Development team to develop product enablement tools, such as Marketing Development Fund, market research, and product sheets, to support the sales process and drive conversions.
Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for differentiation and innovation in our marketing approach.
Manage and maintain the company's online presence, including the website, social media platforms, and online directories, ensuring all content is up to date, relevant, and reflective of the company's brand and values.
Plan and execute digital marketing campaigns, including SEO/SEM, email, and social media advertising, to increase lead generation and conversion rates.
Measure and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement and optimization.
Build and maintain relationships with key industry influencers, partners, and media outlets to enhance brand visibility and credibility in the IT training sector.
Coordinate the organization of events, webinars, and workshops to showcase our training programs and facilitate networking opportunities within the industry.
Stay updated on emerging trends and technologies in both the IT and marketing industries, applying relevant knowledge to improve the company's marketing strategies and tactics.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus.
Proven work experience in marketing and communications, preferably in the technology or education industry.
Demonstrated ability to develop and execute successful marketing strategies and campaigns.
Proficiency in utilizing various marketing tools and platforms, including but not limited to CRM software, Google Analytics, social media management tools, and email marketing platforms.
Excellent written and verbal communication skills, with the ability to create compelling and persuasive content for diverse audiences.
Strong analytical skills and a data-driven mindset, with the ability to interpret complex data and generate actionable insights.
Creative thinking and problem-solving abilities, with a keen eye for detail and design.
Ability to multitask and manage multiple projects simultaneously while adhering to strict deadlines.
A team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
A passion for technology and a strong understanding of IT training and certification programs.

PT Kalos Anthrope Solusi

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