Whats it About:

Bewakoof.com is looking for a Social Media Manager to manage our Social media strategy and create an engaging social media brand and community for us. He/she should be able to bring the best out of our social media campaigns and engagement posts, plan our influencer marketing strategy and aid us in creating engagement campaigns.

Why Bewakoof?

Founded 9 years ago, Bewakoof is one of the largest Youth Fashion Brands in India. Started by 2 IIT Bombay alumni, its one of the fastest growing consumer brands in the country. The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. Serving 30,000 products daily, Bewakoof has sold over 1crore products till date, with a team-strength of 250 employees and a 1000-people workforce across manufacturing and warehousing. We plan to grow 10x in the next 4 years with a vision to create Indias largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Key Responsibilities:

End to end ownership of social media marketing at Bewakoof
Strategise, develop and implement growth strategies on social media
Think and act strategically look around corners and build a long-term social media presence
Manage and oversee day-to-day management of campaigns and ensure brand consistency across social media channels
Drive engagement through social with ownership on content strategies across social media platforms
Lead video marketing and influencer marketing for the brand
Ensure end to end management of content strategy on the Bewakoof App
Facilitate scaling brand and company awareness through various social media channels
Be creative and develop engaging social media content that's aligned with the company brand
Deal with ambiguity have a bias for action, but an ability to work cohesively with other stakeholders
Build and manage a team

Must-Haves:

Nice To Have:

Understanding of paid marketing on social media
Strong knowledge of traffic channels - social media, display and search channel strategy for driving user acquisition and engagement

Key Competencies:

Keen interest in lifestyle/fashion
Excellent people and management skills to interact with cross-functional teams and third parties
Strong creative mindset
Thinking and problem solving - ability to analyse data and make conclusions
Innovation and creativity - ability to come up with new ideas and bring them to life
Ability to work on multiple projects and multitask
Initiative and follow through - get going on tasks and see them through despite obstacles